Wednesday, November 28, 2007

Creative Brief

1. Our project is about informing the public about the quality of water of Onondaga Lake, while at the same time bringing a recreational activity back to masses.

2. To do so we will set up a stand where one can trade in a polluted fish they have caught at Onondaga Lake in return for a non-polluted fish or a fish meal of some kind to take home. By doing so, the excitement of being able to take home the “prized catch of the day” will be returned to the public. To inform the public, the warping paper of the non-polluted fish will contain facts regarding all of the pollutants contained in the lake itself.

3. Onondaga is a great place to perform such an activity because of the fact that it has so much history, is so open and natural, and it has the potential to be a great recreational environment.

4. “The Onondaga Lake area was the center of the Iroquois Confederacy prior to exploration and settlement by Europeans. The completion of the Erie Canal in the early 1800s led to increased settlement of the area,” (Onondaga Lake Partnership). It was also a popular tourist attraction, which was destroyed by the heavy pollution that came with the industrialization of the area during the late 19th and 20th centuries.

5. Being that our project deals with the fact that fishing in Onondaga Lake requires the catch and throw back approach towards fishing due to the high pollutants in the water, locating our project on the shores on the lake seems to be the only logical place for it.

6. Our project is more of an integration because we are adding a new dimension to catching fish, an activity already located at the Lake. By adding the ability to take the fish home, we are looking to further the fishing experience while shedding light on the polluted nature of the lake.

7. In order to produce our project, we will need to get permission from the municipalities in which the lake is located.

8. This project does not disrupt the surroundings of the lake. If anything, it should be considered a beneficial addition to the surrounding are because it will promote recreational activity and cleanup of the lake.

9. Damali Ayo and the Yes Men are two of the artists that inspired our project. Seeing how they interacted with the public while bringing attention to a greater cause is what we tried to accomplish as well.

10. The two simple goals for our project are informing the public about the pollutants contained in Onondaga Lake, while beneficially adding to the recreational activity of the area.

11. Success for this project would be if at least one person traded in a polluted fish for a non-polluted one. In doing so the informative wrapping paper would be read, informing someone who can potentially share his new found knowledge with others.

12. The target audience for our project will be any person who happens to visit Onondaga Lake for recreational purposes. Because they come to the lake to have a good time, our project will help them have a good time while at the same time it will inform them about the lake. At first our idea of trading in a fish for another fish might seem crazy to them, but by putting up info signs and handing out pamphlets, we can change their minds.

13. The ideal interaction with our audience would be if they traded in their fish for a non-polluted one, which would allow them to read the informative wrapping paper.

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